Essentials Library

transparency is at the forefront of the brand. that is why we have created the 'essentials library' a curated list of all key active and essential ingredients within our science backed products.

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AHA (Alpha-hydroxy acids)

A group of acid compounds, most often derived from plant-based sources. It exfoliates the top layers of skin to minimize dullness and even out texture, stimulates collagen production, hydrates and offers antioxidant benefits.

Avocado Oil

Rich in antioxidants, skin-repairing fatty acids and vitamins A, D and E, avocado oil delivers these essential nutrients to the upper layers of the skin. This plant oil also possesses bactericidal and soothing properties that make it suitable for those prone to sensitivity. Omega-3 fatty acids which are necessary for promoting beard growth.

Coenzyme Q10 (CoQ10)

 Powerful antioxidant that encourages cellular energy and protects from free radical stress.


Works as a humectant by drawing and absorbing water from the air, thus helping the skin retain moisture to replenish and restore the skin barrier.

Green Tea Extract

 An antioxidant with anti-inflammatory properties that soothes and protects the skin, reduces sebum, and minimizes signs of aging.

Hyaluronic Acid

Hydrate and improve skin’s elasticity by regulating general skin activity thanks to its ability to aid the regulation of epidermal cells. Its ability to retain 1000 times its own weight in water, boosts skin’s moisture content, helps to plump the look of skin and reduces the appearance of wrinkles

Jojoba Oil

Hydrates the skin, balances natural oil production, delivers antioxidant protection, has anti-inflammatory effects and is an antibacterial that assists in reducing acne. Prevents Beard dandruff. Using jojoba oil for the beard helps soften and smoothen rough hair and prevents your beard from looking unruly.

Lavender Oil

Soothes skin, improves acne, protects against free radicals, and combats bacteria. Also, hydrates and assists with beard growth.


Encourages the skin’s cells to behave in a more effective manner to mimic younger, healthier cells. In particular, niacinamide has been found to boost the synthesis of fatty acids, and ceramides, stimulate microcirculation in the dermis, inhibit the appearance of pigmentation and promote the production of collagen.

Peptide Complexes

Peptides are able to communicate with surrounding cells and help to activate numerous skin-restorative processes. Two of these processes—collagen production and tissue repair—, lead to improved skin elasticity, softening of fine lines and wrinkles, reduction in inflammation and locks in hydration.

Rosehip oil

A rich source of vitamins and a natural source of vitamin A with high levels of essential fatty acids, this oil has anti-aging and antioxidant properties. As an emollient, Rosehip is able to moisturise and nourish the skin.

Vitamin A (Retinol)

A powerhouse ingredient, Retinol works to enhance skin’s radiance and visibly improve the look of fine lines, wrinkles, acne, scarring, oiliness and rosacea. With the ability to help skin cells create better, healthier cells, the skin’s structure, tone and texture improves.

Vitamin C

Works to fight against free radical damage, strengthen collagen, brighten, treat the look of pigmentation caused by sun damage and smooth skin’s texture.

Vitamin E

Works to recharge other antioxidants and accelerate their results, moisturise, soothe and rejuvenate. As an antioxidant, it fights free radical damage and has anti-aging benefits.